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Perspectives | Leaders on Purpose

Myriam Sidibé: How Can You Put the Mission into Marketing?

Professor Myriam Sidibé is Founder and Chief Mission Officer for Brands on a Mission, and author of the book of the same name. She discusses how marketing can be used as a force for good in the world.
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The Edit: Creative Intention

Our weekly round up of the best articles, podcasts and videos focusing on purpose in life, work and the world.
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Inspiring Infinity: Why Businesses Must Look Beyond Their Own Lifetimes

Sophie Howe, Christa Gyori and Charles Wookey talk to The Beautiful Truth’s Co-founder, Adam Penny, about why businesses must look beyond their own lifetimes.
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How Business Schools are Reimagining Profit and Value

Colin Mayer became the first professor at the Oxford Saïd Business School in 1994. We spoke to him about how business schools are introducing more purpose into what they teach – and the way they teach it.
Life

Knowing When To Quit

Decision strategist and former professional poker player Annie Duke talks about knowing when to cut your losses.
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What the Camera Cannot See

Artist Richard Mosse documents humanitarian crises and environmental catastrophes by making the unseen visible. Nonprofit organisation Art21 provides unmediated, behind-the-scenes access to Mosse’s work.

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The Year In Quiet Quitting

A new generation discovers that it’s hard to balance work with a well-lived life.
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Peak: Lessons from Chomolungma

Just under three years ago, Arçelik CEO Hakan Bulgurlu reached the summit of the highest peak in the world – and came down with a renewed perspective on tackling the climate crisis. Peak: Lessons from Chomolungma tells his story.
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What is the Friedman Doctrine?

The Basics is a series that breaks down the essential questions of purposeful business.
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Meaningful Impact Through Inclusive Capitalism: Meet L&G’s Emma Hardaker-Jones

Emma Hardaker-Jones, Group HR Director at Legal & General, discusses the importance of D&I, embedding purpose and why HR is integral to business strategy.
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Creating a New Eden

Is it time to rewild our planet and ourselves? Watch our short film ‘Rewilding’, and read the story behind why rewilding is key to fighting climate change.

Peak: Lessons from Chomolungma

Just under three years ago, Arçelik CEO Hakan Bulgurlu reached the summit of the highest peak in the world – and came down with a renewed perspective on tackling the climate crisis.
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Leadership

CEO Insight: Peter Flavel of Coutts Bank

Peter Flavel is the Chief Executive of Coutts, one of the oldest banks in the world. He discusses being the driving force behind achieving their B Corp status in July 2021.
Event

Why Businesses Must Look Beyond Their Lifetime

Catch up on Thursday’s live panel event exploring infinite thinking with Sophie Howe, Charles Wookey and Christa Gyori.
Storytelling

In Conversation with Will Storr

We spoke to novelist Will Storr about why storytelling is fundamental to how we think, act and behave.

Perspectives: Leaders on Purpose

The leaders and thinkers who are putting purpose first.

Films

Tim Jackson
The Thinkers Series

Tim Jackson: Caring

We asked five of the world’s leading thinkers what one quality they thought was key to a kinder, more equitable, and greener world.
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Looking Out

Greg Dennis’ ‘Looking Out’ is a touching story about human resilience, and our ability to transform ourselves by changing out habits.
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Ruchika Tulshyan: Inclusive

We asked five of the world’s leading thinkers what one quality they thought was key to a kinder, more equitable, and greener world.
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Johan Norberg: Open

We asked five of the world’s leading thinkers what one quality they thought was key to a kinder, more equitable, and greener world.

The Beautiful Truth Magazine: Issue 02

ORDER NOW

The Purpose of Capitalism

The Purpose of Capitalism

The Weight of the Worldview, Part 1: The Heavy Lift

Learning how to articulate your personal worldview is a leadership imperative.
Lynn Forester de Rothschild
The Purpose of Capitalism

The Essence of Inclusive Capitalism with Lynn Forester de Rothschild

What is it? Why does it matter? And could it really be the answer to the problems we face on our planet today?
Ikujiro Nonaka
The Purpose of Capitalism

Balancing Altruism and Self-Interest – with Ikujiro Nonaka

How can organisations be profitable and bring value to society? Ikujiro Nonaka thinks Japanese business philosophy might have an answer.

Rewilding: A Visual Story

Underhill Wood, the rewilding project that inspired our short film.
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The Basics

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What is NATO?

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What is the Business Roundtable?

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Ethical Fading: The Art of Rationalising

The Basics is a series exploring the essential questions of purposeful business.
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What is Shareholder Activism?

The Basics is a series exploring the concepts and individuals essential to purposeful business.

My Life on Purpose

My Life on Purpose

Katie Lloyd: My Life on Purpose

We talk to Katie Lloyd, Global Head of Culture at the LEGO Group, about her life on purpose.
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Sarah Gillard: My Life on Purpose

We talk to Sarah Gillard, CEO of A Blueprint for Better Business, about her life on purpose.
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Jarvis Smith: My Life on Purpose

We talk to Jarvis Smith, co-founder My Green Pod and founder of the People Environment Achievement Awards, about his life on purpose.
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Sue Bonney: My Life on Purpose

We talk to Sue Bonney, former Vice Chair and Head of ESG at KPMG UK, about her life on purpose.

Editor’s Picks

  1. Eric and the Bees
  2. The AI Dilemma: All Brain and No Heart
  3. Can we fix capitalism? With Gillian Tett and Yanis Varoufakis
  4. Designing for the Circular Economy – the Danish Way

Published by The Beautiful Truth Group
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