Life with purpose

Life with purpose

“It’s not enough to have lived. We should be determined to live for something.” – Winston Churchill

The Beautiful Truth is a magazine that celebrates the individuals and businesses who are embracing life with purpose to create a kinder, more equitable, and greener world.

We cover a variety of subjects all deep-rooted in human insight, creativity, and the belief that business can be a force for good and profitable at the same time. We aim to be a source of inspiration for those who want their lives and work to have a lasting, positive impact on people around them and on the world. 

Our Purpose Consultancy

We help companies understand, articulate and embed their purpose. As human beings first and as companies second.

Meet The Team

Adam Penny

Cofounder & CEO

Elizabeth Smith

Cofounder & Client Services Director

Alice Treasure

Editorial Assistant

“The two most important days in life are the day you born and the day you discover the reason why.”

– mark twain

Our Film Studio

Our work is about finding and expressing a company’s truth.