Peak: Lessons from Chomolungma
In May 2019, Hakan Bulgurlu, CEO of multinational household appliances manufacturer Arçelik, embarked upon Everest. Peak: Lessons from Chomolungma tells the gripping story of how Bulgurlu’s quest to climb Everest left him questioning his own sense of self, and how in the face of extreme danger, what prevails is the reminder that humanity’s survival relies completely on nature.
Likening his own internal struggles and self realisation to the way in which we approach climate change, Peak documents the real, tangible changes the expedition brought to Arçelik, how sustainability is now at the core of everything the company does, and the changes that have taken place to transform it into a leading, purposeful business.
Read the visual story here.
“How crazy of humanity to think we could battle nature and win.”Hakan Bulgurlu