We are publishers, corporate strategists, expert filmmakers, visionary experience designers and transformational storytellers. For more than twenty years, we have been helping organisations build trust, uncover meaning and spark imagination through film, consulting, our creative studio and our magazine.

The human story of business

“The ability to ask beautiful questions – often in very un-beautiful moments – is one of the great disciplines of a human life” – David Whyte, Issue 04

The Beautiful Truth is a print magazine and online hub for business leaders, celebrating the individuals and businesses who are embracing life with purpose to create a kinder, more equitable and greener world.

We cover a variety of subjects all deep-rooted in human insight, creativity, and the belief that business can be a force for good and profitable at the same time. We aim to be a source of inspiration for those who want their lives and work to have a lasting, positive impact on people around them and on the world. 

We are transformational storytellers

For more than twenty years, The Beautiful Truth have been helping organisations build trust, uncover meaning and spark imagination through film, consulting, our creative studio and our magazine.

Why we made a magazine

We created The Beautiful Truth magazine to explore a more inspirational narrative – one that helps us understand our human contradictions and flaws, as well as demonstrating the people and businesses are capable of magnificent things. Our co-founders and editor-in-chief explain:

Meet The Team

Adam Penny

Cofounder & CEO

Elizabeth Smith

Cofounder & Client Services Director

Amy Butterworth

Editorial Assistant

“The two most important days in life are the day you born and the day you discover the reason why.”

– Mark Twain

Join like-minded business leaders.

  • Thousands of readers and online subscribers to the magazine.
  • Hundreds of recipients of the print magazine, among FTSE 100 CEOs and leaders.
  • Invitations to intimate dinner events facilitating meaningful conversations around the human story of business.

The human story of business

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