The human story of business
The Beautiful Truth is a print magazine and online hub for business leaders, celebrating the individuals and businesses who are embracing life with purpose to create a kinder, more equitable and greener world.
We cover a variety of subjects all deep-rooted in human insight, creativity, and the belief that business can be a force for good and profitable at the same time. We aim to be a source of inspiration for those who want their lives and work to have a lasting, positive impact on people around them and on the world.
Why we made a magazine
We created The Beautiful Truth magazine to explore a more inspirational narrative – one that helps us understand our human contradictions and flaws, as well as demonstrating the people and businesses are capable of magnificent things. Our co-founders and editor-in-chief explain:

Meet The Team

Adam Penny

Elizabeth Smith

Hannah Finch

Amy Butterworth
“The two most important days in life are the day you born and the day you discover the reason why.”
– Mark Twain

Join like-minded business leaders.
- Thousands of readers and online subscribers to the magazine.
- Hundreds of recipients of the print magazine, among FTSE 100 CEOs and leaders.
- Invitations to intimate dinner events facilitating meaningful conversations around the human story of business.