For more than 20 years, The Beautiful Truth has been helping organisations build trust, uncover meaning, and inspire imagination.

 

In the simplest of terms: we articulate positioning, write narratives, deliver campaigns, design experiences, produce films and publish a magazine.

Story: The Most Human Technology We Have
Storytelling

Story: The Most Human Technology We Have

Join us on the 10th December for a conversation on the power of storytelling: to make strategy stick, help culture flourish and bring meaning to change.

1 minute read

2nd Dec 2025

Join Hannah Finch, Adam Penny and Will Storr as they explore why story matters more than ever — to connect people, inspire trust, and make meaning out of chaos. 

This is not another comms livestream. ​It’s a live exploration of what makes us human at work. 

Why attend?

The livestream is for communications, corporate affairs, and culture professionals who believe in the power of storytelling to make strategy stick, help culture flourish, and bring meaning to change. You’ll leave with practical insight and a fresh lens for leading through uncertainty. 

The speakers:

Hannah Finch – Editor-in-Chief, The Beautiful Truth magazine. Hannah will facilitate the conversation between Adam (who will offer the practitioners perspective) and Will (who will provide academic insight).  
Adam Penny – CEO, The Beautiful Truth. Adam is the creator of The Human Story of Business framework, and for more than 20 years has been helping organisations connect purpose, people, and performance through story. 
Will Storr – Award-winning author and journalist. Will’s latest book A Story is a Deal explores why narrative power is hard-wired into human behaviour and success. 

Register here.