On Friday 24 March, The Beautiful Truth and Arçelik’s CEO Hakan Bulgurlu joined together for a live webinar and film screening, in support of the Turkey earthquake relief efforts.

We also screened our short film ‘Peak: Lessons from Chomolungma’, which tells the gripping story of Bulgurlu’s pursuit of Everest in the name of climate change.

This was followed by a discussion hosted by our co-founder Adam Penny, and explored the importance of the business leader in embedding a meaningful purpose company-wide, including:

• The role that business plays in tackling climate change

• His journey to purposeful realisation, and the impact this had on Arçelik’s business

• The essential role of the business leader in embedding sustainability efforts

About our guest speaker

Hakan Bulgurlu is the CEO of Arçelik, a leading global manufacturer of home appliances. Under his leadership, Hakan has helped grow the company into an inclusive, sustainable, and responsible business.

Arçelik has been an Industry Leader in the Dow Jones Sustainability Index for four years in a row and has been included in the FTSE4Good Index for five consecutive years.

Bulgurlu is a member of the World Economic Forum’s CEO Climate Leaders Alliance and the Amstel Dialogues, an initiative that aims to foster innovation in Europe. In 2022, he has been elected as the new president of APPLiA – Home Appliance Europe. Hakan is also a member of the World Business Council for Sustainable Development’s (WBCSD) Executive Committee.