21st May 2021 0 Comments Purpose

The Edit: The impact of values

junction

Why is brands owning up to their lack of sustainability a positive action? How do you talk to someone who doesn’t want the vaccine?

In this week’s edit, we explore how important our values are in periods of crisis and uncertainty, as well as the challenges female executives still face and the complexities of brand sustainability. With the idea of post-pandemic normality still very much uncertain, foregrounding our values in both our work and personal lives is more important than ever as we navigate the turbulence.

This is our edit of the global conversation on purpose.

Why reconnecting with your values is so powerful, particularly in periods of uncertainty (Fast Company). 

Why brands owning up to being unsustainable is a good thing (Refinery29). 

Female executives with children continue to face obstacles in trying to balance personal and work life (The Economist). 

The beer that tastes awful on purpose: Torched Earth Ale is made with the “less than ideal” ingredients brewers may be forced to use in the future due to the effects of climate change (Food&Wine). 

This simulated chatbot demonstrates the best way to talk to someone who is unconvinced about getting the Covid vaccine (The NY Times). 

Impossible Foods president Dennis Woodside talks about taking on the trillion-dollar meat industry with their scientifically created plant-based burger (Raconteur). 

Why just planting single trees is not enough; forests need to be restored (The Conversation). 

How science has marginalized, misrepresented and mistreated people of colour for centuries, and what can be done to change the system of science (Nature). 

“People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe.”

Simon Sinek