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How we can harness the power of our storytelling brains?

Will Storr, award-winning journalist and author of The Science of Storytelling and A Story is a Deal, has spent decades researching the links between storytelling, the human condition and our identities.

In our new interview series, we speak to him to uncover how we can harness the power of our storytelling brains and unlock the full power of the story – in changing beliefs, driving action and achieving extraordinary results.

Chapter 1: The Deal for Connection

“Humans live in two realities at once. Like all other living things, we live in the reality of ‘survival’ – food, shelter and procreation. But we spend most of our mental time living in a second one: the ‘story realm.’”

Chapter 2: Umwelt

“Our brains can only pick up that which is essential to our human experience of consciousness. We can only see a narrow band of reality – and that’s referred to as our particular umwelt.”

Chapter 3: Superorganism

“The core function of storytelling is to create a sense of shared reality. Humans are these highly cooperative apes – we’re almost part ape, part ant. Story is a persuasive technology that sucks individual minds into it and persuades them to become a functional member of a human group.”

An Interview with Will Storr

Read our interview with Will Storr on why storytelling is fundamental to how we think, act and behave, first published in Issue 01.

Production team

Elizabeth Smith – Producer & Director
Hannah Finch – Editor in Chief
Georgia Quirk – Producer
Megha Chakrabarti – Production Assistant
Jaye Abhau – Editor
The Beautiful Truth
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Never Miss A Story

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